For ophthalmologists and eye clinics

You understand the eye. Explaining it in a way patients can follow is a different job.

Your expertise is exactly what patients are looking for, but turning specialist knowledge into approachable posts takes time you don’t have. Virtual Rize does the translating, creating and publishing for you.

Free, relaxed 15 minutes with our founder. No obligation.

The gap

Plenty to say. No time to say it.

Cataracts, glaucoma, dry eye, retinal conditions, laser procedures: you know what patients need to understand, and you could explain it in your sleep.

But writing it up in plain English, designing something clear, and doing it week after week is another matter. Clinic days are long, and educational content is the first thing to slide.

An inactive profile can leave your specialist expertise hidden from people who are looking for exactly the kind of care you provide.

Technical topics, simple words

Every post has to be accurate and understandable. That balance takes care.

Education needs consistency

One carousel a quarter doesn’t build familiarity. A steady rhythm does.

Marketing sits outside the clinic

Nobody on your team is trained to turn clinical expertise into content.

The relief

Leave the translating to us.

Virtual Rize plans and produces clear, approachable eye-health content based on your services and guidance, and publishes it on a steady schedule.

You keep clinical control. We handle the design, writing, scheduling and campaigns.

What this means for you

Specialist expertise, presented with the clarity it deserves

Education that patients understand

Carousels and Reels that explain conditions, examinations and procedures in plain language.

A presence as precise as you are

Clean, professional design that reflects a specialist service.

Consistency without the effort

Three publishing days a week, planned and scheduled for you.

Your time stays in the consulting room

No drafting, designing or posting from your side.

Familiarity before the first appointment

Patients get to know your clinic and approach through your content.

Reporting you can use

Monthly reports show which topics resonate.

Example content

What your feed could look like

Examples of content we could create for an eye clinic: clinician introductions, eye-health education, examination walkthroughs and technology highlights.

Instagram image post
Image post: clinician introduction

Educational carousel
Carousel: eye-health education

Reel cover
Reel: examination walkthrough

Clinic awareness post
Awareness: clinic equipment

These are illustrative concept placeholders showing the kind of content we could create. They are not client work and will be replaced with designs tailored to your practice.

What's included

One package. Everything in plain sight.

Straightforward pricing with the inclusions and exclusions spelled out, so there are no surprises.

The monthly package

£599

per month · initial three-month agreement

One clear monthly fee covering planning, creation, publishing and reporting for Facebook and Instagram.

What's included

6 Reels per month, AI-generated or edited from your own footage
6 professional images or carousel posts per month
Posting 3 days a week on Instagram and Facebook
Social media content creation and management
Limited weekday administrative community management during UK working hours
Monthly reporting
Management of Meta awareness and follower-growth advertising campaigns

Good to know

Meta advertising spend is separate, agreed with you and not included in the £599 fee
Lead-generation, appointment-booking, treatment-promotion and special-offer campaigns are not part of the base package and are quoted separately
Instagram and Facebook Stories are not included and can be quoted separately
Community management covers routine admin replies only (opening hours, directions, website and contact details, booking links). We do not give medical advice: clinical questions are passed back to your clinic
We do not promise specific numbers of patients, appointments, followers, revenue or advertising results

How it works

Five simple steps from first chat to a feed that looks after itself

1 A short chat with our founder

A free, relaxed 15-minute call to hear about your practice and what you’d like social media to do for you.

2 We get to know your clinic

We learn about your services, your tone and your patients, and what you would and wouldn’t like to see published.

3 Agree the content direction

We agree the direction together and you share the materials we need, such as logos, photos or footage if you have them.

4 We prepare and manage the content

Our team creates, schedules and publishes your Reels and posts, and manages your awareness campaigns.

5 We report and refine

Each month you receive a report so you can see what is working, and we refine the approach together.

This is our proposed way of working. Timings are agreed with you individually and are not fixed commitments.

Why Virtual Rize

A professional, organised team that understands healthcare

Specialist communication deserves a careful, organised approach.

Since 2002

Virtual Rize has provided digital and operational support to organisations for over two decades, beginning with web design and development.

Social media since 2013

We have managed social media for brands across several industries, including education, jewellery and B2B, since 2013.

Healthcare focus since 2022

Since 2022 we have supported medical societies and healthcare organisations, so professional, clinical communication is familiar ground.

Remote from day one

We have always worked as a fully remote team, with a calm, organised way of working that fits around a busy clinic.

Questions, answered

Frequently asked questions

Can you explain complex procedures in your content?

We can create educational content that explains your services in plain language, using the material you supply. Clinical accuracy stays with your clinicians, and we share content for your review.

What is included in the £599 per month?

Each month you receive 6 Reels (AI-generated or edited from footage you supply), 6 professional images or carousel posts, publishing three days a week on Instagram and Facebook, content creation and management, limited weekday administrative community management during UK working hours, monthly reporting, and management of Meta awareness and follower-growth campaigns. The price is £599 per month on an initial three-month agreement.

Do we need to supply photos or videos?

It helps if you can share logos, photos and short clips of your clinic, team and facilities, because authentic material makes content feel like you. Short clips of consultation rooms, equipment and your team work well, but if you can’t share any, we can still create content.

Can you create content if we have no footage?

Yes. Reels can be AI-generated, and we can design image and carousel posts from your branding, services and information. You can add your own footage whenever you wish.

How much time will our team need to spend?

Far less than doing it in-house. We will need some initial information from you, your review of content before it goes live, and the occasional quick answer. We will agree what works for your team during our conversation.

Who reviews medical content for accuracy?

Your clinicians remain responsible for clinical accuracy. Eye-health education is prepared from the information and guidance you provide and from reputable public sources, then shared with you for review before publishing. Your clinicians remain responsible for clinical accuracy. Virtual Rize does not provide medical advice.

Is advertising included?

Management of Meta awareness and follower-growth campaigns is included. Other campaign types, such as lead-generation, appointment-booking, treatment-promotion or special-offer campaigns, are not part of the base package and are quoted separately.

Is the ad budget included?

No. Actual Meta advertising spend is separate and agreed with you. It is not part of the £599 monthly fee.

What happens during the first three months?

We start with a conversation, get to know your practice, agree the content direction and then begin preparing and publishing. Each month you receive a report so we can review what is working and refine the approach together. The agreement is an initial three-month term.

Can you manage medical questions from patients?

No. Community management is limited to routine administrative replies, such as opening hours, directions, website and contact information and booking links. Any medical or clinical question is passed to your clinic to answer.

Are Stories included?

No. Instagram and Facebook Stories are not part of the package, but we can quote for them separately if you would like them.

Your expertise deserves to be seen. Let us do the explaining.

Book a free 15-minute chat with our founder and talk about how we could turn your clinic’s knowledge into clear, consistent social media.

Free, relaxed and no obligation.

Virtual Rize provides marketing services to healthcare practices. We do not provide medical advice. Example content shown is illustrative and is not client work.